Burgan Real Estate has completed a 6-month project with the launch of their new, custom designed website for buyers and sellers in the Mahoning Valley and across the world at BurganRealEstate.com. The new website, designed by Delta Media Group and under the consultation of their marketing firm, 898 Marketing, combines the latest technology for real estate agencies with unique social and digital content, imagery and valuable resources, all designed to deliver the same “Better with Burgan” brand experience customers have come to expect with their purchase/selling process with Burgan Real Estate. The launch of the new online home for Burgan Real Estate comes after the company’s best performing month by volume in June, as well as posting the 6thconsecutive quarter of growth since Patrick Burgan and Sue Filipovich took over leading the company as second-generation owners. The two have grown Burgan Real Estate into the third largest real estate company by volume in the Mahoning County, based on reports from CRIS MLS NEOHREX for the period ending June 30, 2018.
“The process of buying or selling a home has dramatically changed since our agency was founded in 1977. A real estate agency’s website is the front door which allows people the opportunity to discover their dream homes and provide resources to help them make that decision with a Burgan agent,” said Patrick Burgan, co-owner and Broker of Burgan Real Estate. “We aim to provide a better experience for every client in everything we do. Our new website is the perfect blend of the most advanced functionality for home buyers and sellers as well as a contemporary design that provides the best experience regardless of what type of device they are viewing the site. It is exciting to see the finished product and feels like we added a new super agent to the Burgan Bunch team.”
The new website for the 40 plus year old real estate company has been completely overhauled to leverage some of the most advanced real estate tools, designed to make an individual’s home buying and selling experience better. The new site, which launched on July 16, required 6-months of research and design to create the new mobile friendly website. By analyzing previous traffic and user experiences of visitors, the team at Burgan was able to make strategic changes to simplify the user experience and help residents find their new home quicker.
Advanced Home Buying And Selling Features
One feature that helps with this is the Global Home Search, allowing individuals not only to search available homes in the Mahoning Valley, but also for homes available for sale anywhere around the globe. As a partner of Leading Real Estate Companies of the World®, Burgan Real Estate can help find and represent residents with their home buying and selling needs in any state or country. Another feature is the Instant Home Valuation Calculator. This feature enables residents to instantly find the value of their home, or a home of interest to them, by generating the most up to date estimates from home valuation sources, including Zillow and RPR. This feature also provides the visitor with current interests of similar homes in the area by buyers, an image of the property and other helpful tools to help in making a decision to buy or sell a home.
“As a Real Estate Agency, our job is to make the home buying and selling process better for our clients,” said Sue Filipovich, co-owner and Broker at Burgan Real Estate. “With the new website’s tools such as the Instant Home Valuation and Global Home Search, BurganRealEstate.com is now a more convenient resource for people, whether they are in the market for a home or not. It is not just about offering assistance for people when they are looking to find their new home, but helping them live a better life when they are actually in it as well.”
Embracing Content In New Website
Improvements to the website also took into account the integration of valuable content for visitors. The new website now integrates with Burgan’s social channels of Facebook and Twitter, so visitors do not have to leave the site to experience the content being posted and shared. Visitors can also sign up for, “Closing Time,” the company’s new, bi-weekly e-newsletter featuring spotlight homes, open houses, company news and the latest tips for home owners and buyers. With the use of local imagery of the Mahoning Valley and prominently displaying their affiliation with Youngstown State University as the Official Real Estate Company for YSU Athletics, the new website pays homage to the company’s roots in the Mahoning Valley while offering advanced features to enhance the experience visitors have on the site.
Filipovich said the new website is a continuation of the company’s efforts to create a culture and client experience that is Better with Burgan. “We set out to create a company culture that is all about being better with Burgan. This culture is a big reason our company has experienced a record breaking year in volume and sales. This new website is our first major step at now sharing this brand with the entire market, but we have even better things planned.”
About Burgan Real Estate
Burgan Real Estate has been a leader in the real estate industry in the Mahoning Valley for the past 40 years. By maintaining high standards of integrity, honesty, and transparency, Burgan has thrived and grown into one of the area’s and region’s most successful independent brokerages. As a second generation, locally owned business, Burgan Real Estate takes great pride in supporting the community it proudly calls “home.” To see why life is Better with Burgan, visit www.burganrealestate.comor connect on Facebook,Twitteror LinkedIn.